# Clawman > Clawman is an AI-driven platform that automates search engine optimization (SEO) and generative engine optimization (GEO) end to end for English-language independent websites: keyword planning, quality-gated AI content generation, schema.org markup, GEO structuring, internal linking, Git-based publishing, IndexNow submission, and continuous feedback from rankings and AI citations. Clawman is designed for teams with zero full-time SEO staff. Every stage of the workflow is executed by software and large language models, with objective quality thresholds enforced in code. Share of Citation — how often AI engines such as ChatGPT, Claude, Perplexity, and Google AI Overviews cite a site — is tracked as a first-class KPI alongside classic rankings and organic clicks. ## Pages - [Home](https://www.clawman.pw/): What Clawman is, the nine-stage automation pipeline overview, why GEO matters alongside SEO, and a summary FAQ. - [How It Works](https://www.clawman.pw/how-it-works/): Stage-by-stage breakdown of the pipeline — keyword planning, content generation, quality gate, on-page and schema optimization, GEO structuring, internal linking, Git publishing, IndexNow submission, and the feedback loop. - [FAQ](https://www.clawman.pw/faq/): Detailed answers on SEO vs GEO, atomic answers, llms.txt, supported AI crawlers, Share of Citation, quality gating, Google guideline compliance, IndexNow, and availability. ## Commerce - [Pricing](https://www.clawman.pw/pricing/): The GEO Readiness Kit — 23 rules, a dependency-free Python auditor running 46 checks against any live URL, and llms.txt, robots.txt and schema.org templates. Pay what you want, $1 minimum, $9 suggested. Sold through Creem as merchant of record; cards, Apple Pay and Google Pay only, not Alipay or WeChat Pay. - [Terms of Sale](https://www.clawman.pw/terms/): What the GEO Readiness Kit download includes, the licence granted, the seller-of-record split between Creem and Wang Qiyuan, and what the Kit explicitly does not promise. - [Privacy Policy](https://www.clawman.pw/privacy/): What the site collects (nothing directly), which processors are involved (Cloudflare and Creem), cookie usage, and how to exercise access or erasure rights. - [Refund Policy](https://www.clawman.pw/refund/): Fourteen days, no questions asked, refunded by Creem to the original payment method; how to request one and what is covered. ## Key Facts - Product category: AI SEO and GEO automation software (BusinessApplication, web-based). - Pipeline: 9 automated stages from keyword planning to citation feedback. - GEO techniques used on this site: 40-60 word atomic answers at each H2, schema.org JSON-LD (Organization, WebSite, SoftwareApplication, HowTo, FAQPage, BreadcrumbList), visible machine-readable timestamps, this llms.txt file, and robots.txt rules that explicitly allow GPTBot, OAI-SearchBot, ClaudeBot, Claude-SearchBot, PerplexityBot, and Google-Extended. - Indexing: URLs are submitted through the IndexNow protocol; the ownership key file is hosted at the domain root. - Status: early-access phase; the automation engine is implemented and under active testing on pilot sites. ## Optional - [Sitemap](https://www.clawman.pw/sitemap.xml): Full machine-readable page inventory with last-modified dates. - [robots.txt](https://www.clawman.pw/robots.txt): Crawler access policy, including explicit allowances for AI crawlers.